3 Things to Regularly Update on your website

A website for your business is a must-have in today’s technological world; customers use online search to find the majority of products or services they are seeking. This means it is essential to ensure that your website is up to date to show customers that you are a serious and trustworthy business.

Inaccuracies or lack of information can discourage customers from engaging with your business. While many details of your business may not change often, it is easy to ‘set and forget’ your website when it is first created so we have listed our top 3 things to regularly update on your website.

Contact Details

While your business’ phone number, email and physical address might not change very often, be sure to check these regularly on your website to ensure they are accurate, and if clickable, that the link works correctly. Depending on how many pages your site has, it can be easy to miss everywhere this information is listed.

Products or Services

If you sell products or book services via your website, ensure that you are giving customers everything needed to convert a sale. Main details to check regularly are:

• Products / Services: have you added anything new that needs to be added?
• Descriptions: are you giving your customers enough information?
• Stock Levels: if you have an online store, are your stock levels kept up-to-date?
• Path to Purchase: is your booking or purchase process smooth enough?

Homepage

Your homepage is the first thing that people see when visiting your website, therefore it is important to show your customers an overview of who you are and what you do. As your business grows and changes, check and update text on your homepage to ensure it accurately reflects your business and encourages people to explore your site further.

At Adllins Media, we recommend taking the time to go through each page of your website from a customer’s perspective to see if anything is missing, wrong or out of place. The best approach to improve your customer experience is have someone that does not know your business explore your website; an outside perspective can tell you what is confusing, hard to find and more. Improving the customer experience on your website can lead to increased sales and conversions.

Want an outside perspective on how you can improve your website?

The experienced team at Adllins Media in Cairns can help – contact us to discuss your business’ website on 07 4031 1889 or send us a message.