AI (artificial intelligence), it’s no longer a buzzword… and no matter what industry you work in, there’s a good chance you’ve heard it, used it, or seen it in action! From helping with automated reporting, smarter advertising targeting, AI can take a load off your plate as a busy business owner. Like any tool, it’s all about knowing how to use it the right way, by the right people on your team.
At Adllins, we believe great marketing comes down to real connection, something AI can’t nail completely. So, while AI can make your processes faster, more efficient, and maybe even save you a few dollars, it can’t replicate the emotional intelligence, insights, and experience that connects with human audiences that drives meaningful stories and of course, results.
So, if you’re a business owner, who wants to connect with your audience, it’s worth knowing what to automate, and what should still stay human.
With AI on your side, ad platforms like Google and Meta can use their AI learning to test various bidding strategies and creative combinations to determine your best delivery. The result? Your marketing becomes more effective, and reaches your ideal audience with less manual input.
If there’s any content writers here, they’ll know firsthand that AI tools like ChatGPT and Jasper can dramatically cut down time spent on research and editing. While these tools are great for speeding up content creation, content that actually converts requires a human touch. Think emotional intelligence, lived experience, and a good sense of what really connects to a particular audience.
Chatbots. Love them or hate them, they have a place on most websites. Whether it’s helping customers navigate to the correct FAQ, or finding a return policy, they can help take off the pressure of human teams.
For those of us who despise reporting, AI is your best friend. Gone are the days of you having to manually pull figures from multiple sources. With AI up your sleeve, your brands performance trends across various channels can be streamlined into one singular dashboard for you to export (how neat is that?!). And if you look at the statistics, around 40% of Australian SMEs are doing this with AI. Whilst AI can make reporting more convenient, remember the data is only as useful if you have someone who can interpret it and make suggestions.
If you’re not using automation in your email marketing yet, you’re missing out on a big opportunity! When someone signs up to your newsletter, it’s the right time to trigger a welcome sequence. This is more than just saying hello and thanking them for signing up. This is your chance to educate your audience, add value, driving conversions and nurturing your audience. From segmenting your audience, finding ideal send times, and indicating what content resonates best, AI can help you optimise every aspect of your email marketing for better engagement and results.
Your brand voice is more than just a writing style, it’s your brand’s personality! And when it comes to communicating that, it needs to come from people who know your story, your service or product offering, your values and of course, your audience.
AI can be incredibly useful in blog topic research, but it won’t really know how to sound like you. At least, not without some editing. The magic spot is in the human touch. Experienced content writers will add warmth, empathy and nuance that machines just can’t replicate (yet anyway..).
While AI tools can help inform you on design trends, generate mockups or suggest colour palettes, strong creative work still needs a designer’s touch. Why? Because great design isn’t just about how it looks, it’s about how it feels. How it connects.
When customers face frustration or nuance arises, Australian customers don’t want canned robotic responses, they want real people. In fact, 45% of us often feel frustrated when using chatbots, and 30% would abandon their purchase altogether because of this. This is where human empathy is essential. AI is great for answering common questions, but it should never replace your customer service team.
Here’s the bottom line. AI can help you do more, faster. But the best results come from a person who knows how to use it with intention. So our advice? Automate where it makes sense, but don’t lose sight of what makes your brand human!
If you’re a business owner trying to juggle everything, we get it. AI can seem like a quick fix.
But the truth is, successful marketing that connects, converts, and builds long-term brand trust still needs a human touch.That’s where we come in. At Adllins Media, we take the pressure off of business owners by handling their digital marketing. From strategy, branding, design and social media, we’ve got it covered. So you can stay focused on what you do best: running your business.
Our job is to combine smart tools with real human insight, allowing your brand to shows up in the right way, at the right time. If you’re ready to discuss how we can take digital marketing off of your plate, reach out to us today.
Copyright 2025 © All rights Reserved | Developed by Adllins Media | ABN 52 616 594 328
