AI and the Future of Marketing

Profile of woman, with AI images overlayed on head

It’s the most epic storyline. AI advanced Technology. Super robots with only a taste for world domination. We all love a good Hollywood thriller!

The rise of AI technology has been nothing short of astounding. From OpenAI’s ChatGPT to MidJourney Inc.’s AI image generator, the capabilities of AI have captured the world’s attention. And while there is still much to be developed, it’s clear that AI has the potential to transform the way we do business.

AI advancements have become quite a thrilling trend to follow in the past 5 years, and to see which direction the engineers mould it. For example, MidJourney, Inc. focused their AI modelling on images, releasing an AI Image Generator, which produces some insanely detailed images, and some quite hilarious results.

Take, for instance, this image of a Chinese sculpture:

Chinese sculpture designed by AI
Source MidJourney

You would be forgiven for believing this was a real image, and not generated by AI! The level of detail in light reflections, the depth of shadows is incredible. But it doesn’t stop there. AI comes in many shapes and form, some of which may have already been integrated in your business for many years. Visitor chatbots on your website, spam filters, voice-to-text features, sales and business forecasting – these are just some small features that showcase AI.


So how does AI integrate into Digital Marketing?


AI can be used to collate data about customers and potential prospects in a variety of ways. Consider chatbots and the service they provide. Available 24/7 to meet your customer’s needs, they can provide a variety of responses from pre-set answers, all while observing, learning, and predicting customer behaviours.

Help with Content Creation


Creating brilliant, memorable content can be challenging, but with the assistance of AI, you can quickly lay out the groundwork for website content, blogs, and social media posts. AI can provide valuable data on content that our target audience is interested in, along with how we can best deliver content to them. Based on previous interactions, AI can identify text and images that are engaging for viewers, with this information marketers are able to customise their content to deliver engaging content.

It seems so very simple right? Just sit back and let AI do the work?


While AI can certainly be helpful in creating and delivering content, it’s important to remember it still lacks the human creativity and expertise. Creating truly brilliant and memorable content is still a challenging task that requires a human touch. AI can provide the valuable data and help lay out the groundwork for content, but it is up to marketers to use that information and their own creative insights to craft engaging content. 

While AI still has its limitations, and is still in the development stage, AI doesn’t always get it right. While it certainly is a handy tool to utilise in the Marketing World and has the potential to revolutionise the way we do business, it is still just that – a marketing tool, and is in no way a replacement for human staff. There are many developmental challenges to overcome, but there are certainly many benefits in embracing AI in today’s practices.



Digital Marketing


May 2023