Benefits of SEO strategies for Shopify stores

Shopify is one of the top e-commerce platforms today, featuring a user-friendly interface that makes it easy to navigate. To fully utilise Shopify and its offerings, implementing SEO strategies into your marketing efforts can yield great results. Launching an SEO campaign geared to enhancing your Shopify presence can help increase your reach, attract more consumers and ultimately boost your sales. 

Here’s how your Shopify store can benefit from well-crafted SEO strategies.

Driving up your SERP position

Optimising your Shopify store for SEO gives it the push it needs to rank high in search engines. Using the right keywords in your meta titles, meta descriptions and other content is a great way to achieve this. A higher ranking means people are more likely to see your brand, opening up more opportunity for them to see your product and generate more leads. 

Furthermore, utilising SEO strategies on Shopify helps make it more mobile-friendly. This is especially important since more users are shopping via their mobile devices in the current market. Search engines can detect whether your store is mobile-ready and perform proper indexing to give it an extra ranking boost. Having a mobile-friendly online store attracts more audience and potential customers, increasing your conversions and sales. 

Enhancing content

SEO makes use of content such as blog posts and how-to articles. Though the pay-off in this kind of content is not immediate compared to paid search marketing, they can still yield substantial results that cost little. Generating relevant content consistently can help you gain more online visitors.

Improving user experience

Providing visitors with a good user experience increases the likelihood that they will purchase your products or service. With SEO, it becomes easier to understand what drives your target audience and how to translate that understanding into an experience that converts. If users click on your site and stay there for a while, it means your content is relevant to their needs. 


In need of brand strategy consulting services?  

Let’s talk! Adllins Media is more than just a creative agency. For effective brand strategy consulting that delivers satisfying results, our specialists are here to help you out.  

Call us on 07 4031 1889 or shoot us a message today for any questions about how we can work to grow your brand. 





May 2021