Cairns Regional Council // Take the Lead Campaign

The Direction
Requirement from Cairns Regional Council for a TVC and supporting print products for a campaign around keeping your dog on a lead. The campaign brief was to target all dog owners and help change their behaviour when it comes to dogs being kept on a leash and being aware of people thinking their dog isn’t a threat to other people or dogs.

The Solution
The ‘Take the Lead’ campaign incorporated strong copywriting and messaging, eye-catching print graphics and animated elements which could be manipulated into text-based animation across all key messages for video. The deliverables were fun, bright and engaging and nailed the brief in delivering a complicated message to a wide audience.

Project Details


Cairns Regional Council




  • Television Commercial
  • Print Advertisements
  • Pull Up Banners
  • Digital Signboard
  • Google Display Ads
  • Social Media content
  • Videography
  • Creative Animation
  • Graphic Design