About the Company
Locally owned and operated by the Woodward Family, the CaPTA Group offers great Cairns tours packages and attractions in both Cairns and Port Douglas. CaPTA currently employs over 200 staff across the group of which consists of the Rainforestation Nature Park, Australian Butterfly Sanctuary, Wildlife Habitat, Cairns ZOOM & Wildlife Dome, Tropic Wings Cairns Tours & Charters, Jungle Tours &Trekking, Wooroonooran Safaris, Careers Training Centre and ABC Sales & Maintenance.
About the projects
Our brief was to develop an engaging campaign to capture the school holiday market targeting predominantly families. Adllins Media created a CaPTA passport for children that encourage families to travel local during the school holiday periods throughout 2021. The Passport enticed the user to visit all 4 parks that resulted in an uptake of visitors within the drive market.
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