How to use TikTok & Reels for your business

We know Content is King, but if 2021 taught us anything, it’s that short form videos are the King of Content! People are bombarded with content and information all day, so attention spans have dropped to approximately 8 seconds. From this, TikTok was born and exploded. Platforms like TikTok and Instagram Reels are where many demographics are spending their screen time now. As of September 2021, there were more than 1 billion people getting on TikTok every month for entertainment; a number that continues to grow. Instagram introduced Reels to compete with TikTok, which is great for many businesses that already have a presence and following on Instagram as they are now able to utilise this content format. It can be a bit daunting to know what to do with TikTok/Reels or how to get started, so our team has put together some tips to help simplify it for you.

Our 5 top tips

  1. Have fun with it. Be creative: This is what this content format is all about. Make sure you mix up your content here between fun, informative and engaging.
  2. Show your face. Make it personal: It’s simple- people engage with people! It creates a connection. Introduce your team, talk to the camera (we know it’s scary but trust us, it gets easier!), show people behind-the-scenes of your business, pack an order with them or show creating a product.
  3. Catch their attention: As we mentioned above, the average attention span is 8 seconds. That’s not a lot of time! So, keep it interesting to catch their attention. Even putting a short piece of text in the first 2 seconds will tell people what’s in your video and they will decide whether to keep watching or not.
  4. Jump on trends: Keep an eye on what’s popular and trending on the apps and see where you can use that in a video for your brand! You might be reluctant to use a particular song if its trending for a dance and you’re not a dancer, but back to point 1: be creative! For example, if your niche is cooking and a trending song is called ‘Birthday Cake’, you could use that song for a cake tutorial rather than a dance video.
  5. Not every video needs to be a sales pitch: Consumers are smart and very quickly detach when they sense a sales pitch they aren’t looking for. Use this as a brand awareness and engagement tool.
  6. Videos don’t have to be polished & perfect: You don’t have to be a professional videographer and editor to create this content. Anyone with a phone and TikTok or Instagram Reels can film and edit one. Users engage better on these platforms with more raw and real looking videos.

We understand that it can be difficult knowing where to start, but our best advice is to just give it a go. If you’re having fun, chances are you’re doing it right!

The experienced team at Adllins Media can help your business get creative with TikTok and Instagram Reels. If you want to discuss your digital marketing strategy, contact us on 07 4031 1889 or send us a message.



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January 2022