Vocational Partnerships Group // Unleash Your Future Campaign

About the Company
VPG is a not-for-profit organisation that has been transforming the lives of children, young people, and families for over 20 years.

The Brief
Develop brand awareness via market saturation and connection with the target audiences, 18 – 24-year old’s looking for employment and employers looking to potentially grow their workforce with incentives. The campaign needed to encompass the following messages:

The Solution

A vibrant and eye-catching campaign delivered across multiple platforms with full market saturation in the program’s regions – Cairns, Atherton, Yarrabah, Mareeba & Innisfail. A youth appeal headline ‘Unleash your future’ was developed with branding elements and authentic imagery focusing on real candidates with real stories and testimonials has created campaign strength and appeal to the target audience.