What is web development and how does it all work? Our Website Developer, Matt Dalli, shares his tips for building and maintaining a strong website.
Do I need to update my website?
Yes! A website is like a living thing; don’t leave it dormant. Having it updated with content and images will keep your website fresh and engaging for both new and reoccurring users. This will also help your website to rank higher on search engines and more importantly, don’t forget to promote it!
Make sure it’s on-brand
Your website is a reflection of your brand, so it’s important to maintain consistency in all of the elements and pages. This includes using the same colour palette, fonts, logo placement, and voice across all pages as consistent branding helps build trust with users and strengthens your overall identity.
Keeping it simple
In a world where multiple tools are available to us, sometimes we get lost in all of the complexity of what we can achieve. Step back and remember that sometimes there are simple solutions, especially for the user navigation and experience on your website.
Don’t hesitate to change
Like anything, websites go through cycles, following trends and modern technologies. However, after some time these get outdated, and you may need to consider changing them entirely. Even though sometimes it’s an uphill battle, embracing change is a good thing because it can provide an opportunity for making things faster, simpler and more efficient – rather than just doing a patch job.
Developing your website doesn't have to be complicated, but I love to help our clients to make sense of it all.
Should I back up my website?
Always ensure that your website is being backed up – if possible, daily! You never know what sort of tech issue might occur that will put your website down or impact your layout negatively. Having a back-up of the website will make it easier to restore it at a functional stage.
Keep your back end tidy
Keep things tidy on the back end of your website, removing duplicates, outdated information, and disused login profiles. Just like the back room of a shop, the back end of a website must be as organised as possible in order to keep things running smoothly out the front.
Invest in a good web development service
As a business owner, you don’t have to do it all yourself. In fact, the most successful people often delegate and outsource skills they do not have or simply don’t have time for, in order to get the best possible job done. At Adllins Media, we custom-build the website you need to drive results. Let us do the heavy lifting and you can enjoy the results with Adllins Media supporting you all the way!
Mobile optimisation
In the modern era of smartphones, optimising your website for mobile is essential. Ever been on a website on your phone and found it difficult to navigate, frustrating to use, and had images or menus be cut off or hard to see? It’s likely that website has not been properly optimised for mobile. Mobile optimisation is the best way to ensure users on all devices have a seamless experience and keep returning to your business.
For more website development advice and expertise, get in touch with the Adllins Media team today and let us take your website from blah to brilliant!
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